Public Awareness and Social Marketing
ثبت نشده
چکیده
This report distills the finer points of public awareness and social marketing in urban disaster risk management practice in Asia. It reviews more than dozen case studies of country demonstration projects that have been implemented as a part of Asian Urban Disaster Mitigation Program (AUDMP). It draws principles, methodologies, examples and lessons learned from each public awareness and social marketing component of country demonstration projects of AUDMP in 10 target countries, comparing various tools used in campaigns for their relative effectiveness and appropriateness in terms of context and target audience segments. The potency of these tools to tap into existing knowledge and expand consciousness is also evaluated.
منابع مشابه
Cyberactivism: Empowering Advocacies for Public Policy
This paper endeavours to introduce cyberactivism as an emerging social marketing paradigm for public policy, awareness and support. In particular, the paper introduces the concept of social marketing and examines how cyberactivism can be used as a social marketing tool for public policy, awareness and support using two case study analyses. The outcome from the analyses indicated that cyberactiv...
متن کاملThe Food Marketing Defense Model: Integrating Psychological Research to Protect Youth and Inform Public Policy.
Marketing practices that promote calorie-dense, nutrient-poor foods directly to children and adolescents present significant public health risk. Worldwide, calls for government action and industry change to protect young people from the negative effects of food marketing have increased. Current proposals focus on restricting television advertising to children under 12 years old, but current psy...
متن کاملIncreasing fruit and vegetable consumption: success of the Western Australian Go for 2&5 campaign.
OBJECTIVE The Western Australian Health Department's Go for 2&5 campaign aimed to increase adults' awareness of the need to eat more fruit and vegetables and encourage increased consumption of one serving over five years. DESIGN The multi-strategy fruit and vegetable social marketing campaign, conducted from 2002 to 2005, included mass media advertising (television, radio, press and point-of-...
متن کاملEvaluating the role of social marketing campaigns to prevent youth gambling problems: a qualitative study.
BACKGROUND Gambling among adolescents is a growing public health concern. To date, social marketing as a strategy to address problem gambling among youth has not been widely used. METHODS A qualitative study through the use of focus groups was conducted to explore adolescents' exposure to existing prevention campaigns and their message content and communication strategy preferences for a yout...
متن کاملCorona Virus Prevention and the Role of Marketing Mix in it
Introduction: Considering the widespread and irreversible effects that Corona has had on health, economy and society, it is the duty of marketers to prevent Coronavirus through effective marketing and promote preventive behaviors. The purpose of this study was to present a model of effective marketing mix on Coronavirus prevention. Methods: The present study was a descriptive-survey and cross...
متن کامل